Friday, 3 November 2017

Double Your Search Traffic, Advanced SEO Techniques

Sunday, 16 August 2015

Why Is Your Website Not Ranking Inspite of SEO ?

Why Is Your Website Not Ranking Inspite of SEO ?

Gone are the days when ranking on search engines was easy. It was easily possible by having great title tags and headings, putting in lots of keywords and having a perfect meta description. But, with the increasing intelligence of Google, evolution of SEO and competitive websites, it is becoming difficult to show up on the first and even second pages of Google. There may be a lot many reasons but, we will discuss here the few main reasons your site might not be ranking well in spite of all your SEO efforts.

Fresh in the market

If you have just recently built up your website, then you cannot expect yourself to be in the top results. Ranking on search engines takes time. If your site is new, give it enough time to index. In the meantime, try doing everything that can help you rank higher like writing unique and good quality content, putting in keywords, adding relevant images and everything else to optimize your site better. If after quite some time, you are not ranking well, then there must be some other issue you are facing. Check for the below mentioned points to see if you are lacking in any of these areas.

Content issues

Content writing is the most important thing in terms of SEO. Having the right kind of content on your site increases your chances of higher ranking in SERPs. But, it is important to remember that you must have quality content. Copy-pasting from other sources is a no-no. Try creating unique content that makes you stand apart from the others in the market. In fact, if duplicate content is found, you will be penalized by Google and hence, result in a bad name. Quality content will itself bring up quantity for you.

Lack of links

If you are lacking backlinks, you may not be able to rank higher on SERPs. Backlinks or inbound links are links that direct to your website. You need to have good quality links to point to your website. It isn’t easy to get them but, you must always keep trying. A few ways you can get them are as follows: Link to other blogs of the same criteria as you, post your content on other popular blogs, write blogs on content that people are interested, include relevant info graphics, videos, images and audios on your pages, and write press releases about your company’s information to gain recognition.

Localization

If you are into a Local Business or if you serve products or services in a particular area, you must localize your SEO and let the search engines know of your location so that you rank well in local search results. People are shifting towards online shopping for every big and small purchase but, that does not mean they are not searching for local results. They are still finding restaurants, malls, doctors, hospitals and more in their local areas. So, if you are into a local service, make sure to let the search engines know so they can consider you when users search locally for something. In order to increase your local presence, you can add your location in your meta data and your content. Also, make sure to claim your Google+ business page.

If you find it difficult to keep your website up to the mark for higher rankings, you can hire SEO Services from companies that are well experienced in this field.

Wednesday, 5 August 2015

Facebook is testing new tags for your profile page

Have you ever looked at your Facebook profile page and lamented that the one thing it was missing was — profile tags? You know, like the ones on LinkedIn that purport to list your professional skills so colleagues and potential employers can instantly see what you are good at?

Well, evidently Facebook has come around to thinking that such tags are desirable for your personal profile, and The Verge reported that it’s already testing the concept on accounts in New Zealand.

Facebook, in responding to TNW’s request for additional information, offered some insight as to the goal and mission of the new tags. A Facebook spokesperson elaborated on the idea:

In addition to the standard ways of letting people know who you are on your Facebook profile, profile tags let you express your identity in a more informal way. We believe that friends can also add a unique perspective to who you are and what makes you special that you may not even think about putting on your profile.

For example, when you introduce friends to each other, you might share a unique characteristic or something they might have in common, like “…Connie is an avid cyclist too!”

This strengthens bonds between friends and helps Connie’s new friends learn something interesting about her. Now you can do this on Facebook too: compliment your friends, make your friendship even stronger and help others learn interesting and fun facts about your friends.

And like LinkedIn, you can assign tags to yourself, or your friends can assign them at your approval. And being Facebook, you can create whatever tag you want — you won’t have to pick from a set list. You can even use emoji — and that will likely be the kicker.

And just like all other things people add to your timeline, this will be yet another occasion for a Facebook notification. Yay.

If you don’t like a tag, then you don’t have to approve it. Or you can just leave it hanging and its presence will remain your secret — only you and the tagger will see it until you decisively refuse it.

There’s no word yet on when #Facebook will be testing or rolling out the new profile tags elsewhere. Said the Facebook spokesperson, “[We have] no specific timelines to share about when folks in the U.S. could start seeing this or how long the initial test in New Zealand might run.”

“We’re hoping to learn as much as we can from the test and see how people in New Zealand use it before we roll out more broadly,” the Facebook source said.

Thursday, 2 July 2015

How To SEO Your Website in 10 Steps | Use SEO

Learn how to SEO your website in 10 steps and be on your way to higher rankings within minutes. This quick start guide includes links to my well known how to SEO your website guide which covers the process in much more detail should you need it.

Step 1 : How to SEO your domain name
What	Your domain name is something like www.nameyouchoose.com
How & Why	If you haven't registered a domain yet look for one that contains at least one of the keywords you want to rank for. Avoid Exact match domain names. If you already have a website established consider skipping this, it's only for an ideal world.
Example	www.bicyclesmytown.com is better than www.franksbicycles.com


Step 2 : How to SEO your URLs
What	A URL might be something like www.yoursite.com/thepageiwanttorank.html. The part we are talking about is thepageiwanttorank.html. In WordPress it is known as the 'permalink'.
How & Why	Your purpose is to help search engines understand the content of the page because they place weight on the content of the URL and to make your page look more attractive in the search engine results. Your URL should match the page title but you can strip 'dead words' out of it such as "and", "or", "the".
Example	Good example: If your page title is 'bicycles for sale in mytown' your URL might be bicycles-for-sale-anytown.html. Bad Example: A URL like page.php?product=bicyclesamp;town=anytownamp;transaction=forsale.


Step 3 : How to SEO your page titles
What	Each page has one title and this can be found: within your HTML code tags <title> and </title> are usually the post title in WordPress but can be edited if you have a plugin such as SEO for WordPress by Yoast.
How & Why	Your page title tells search engines what your content is about (and they will believe you if the content matches) so you should be looking to get one or two of the keywords you want to rank for in here. The page title is also the blue text user’s click on in the search results of Google, Bing, Yahoo, etc. so it should be interesting and engaging to encourage visitors to click through. Every page on your site should have a unique title of no more than 70 characters (or it won't show fully in the search results).
Example	example: If you were trying to rank for "successful website" then the title 10 steps to a successful website would be better than Things to make your site more popular because the former a) contains your keywords and b) is more attractive to users when seen in the search results.


Step 4 : How to SEO your meta description tag
What	Each page has one meta description tag. In the HTML code it looks like this: <meta description="The description of the page" />. In WordPress the first 170 or so characters are taken from the post but you can edit this if you use a plugin such as SEO for Wordpress by Yoast.
How & Why	Every page should have a unique meta description of up to 190 characters which provides a summary of the page. Meta descriptions often show as the black text in search results so they should be attractive and motivate internet users to click through. Meta descriptions are ignored by search engines but as they can appear in the search results optimizing them is essential. If in doubt use the first 190 characters from the pages visible content (not including the title). Do not list keywords or go far over the 190 character limit.
Example	Sticking with our 'bicycle shop in anytown' the home page meta description might be: "We stock a wide range of bicycles for sale and we're open 7am to 7pm daily. Find us on the High Street, anytown, call us on 0800-1975-765 or order online 24/7/365. Low prices guaranteed".


Step 5 : How to SEO (or not) your meta keyword tag
What	If you have these you will find them on each page: within your HTML written as <meta name="keywords" content="keyword one, keyword two, keyword three" />. in WordPress there is often a field called "keywords" for each post or static page.
How & Why	If you have keyword meta tags get rid of them. They are ignored by search engines and only assist your competitors in knowing what you are trying to rank for.
Example	None - don't do it!


Step 6 : How to SEO your keyword density
What	Your keyword density is the percentage of times the keyword (or phrase) that you are trying to rank for shows in each page. So if one of your keyword phrase is 'bicycles' and this appears twice in 100 words of content your density is 2%.
How & Why	Keep your keyword density for each word or phrase between 2 and 6% in order not to appear spammy and to ensure your text is easy to read. Be aware that the major search engines understand different words that have the same meanings such as 'car' and 'automobile'. Make sure your keywords appear naturally within the main text content of the page.



Step 7 : How to SEO your internal links
What	Internal links are any links within your website that take the user to another page within your website. The text within the link is known as anchor text. For example <a href="myotherpage.html">This is the anchor text</a>
How & Why	Whenever possible make your link text (rather than a graphic) and make that text descriptive (see examples below). Where you have no choice but to use 'click here' or 'see more' consider changing them into graphics so their text is ignored and then use the title tag within the link code to be descriptive.
Example	If you are linking to a page about 'bicycle wheels' use 'bicycle wheels' as the text of the link, not (for example), 'click here'. If you look in the box below I have not used click here as the link, instead I've used the title of the page I'm linking to.


Step 8 : How to SEO your code
What	Websites with poorly written code undermine the confidence search engines have in them because they will not be sure your pages will display correctly in all the different browsers such as Internet Explorer, Firefox, Safari, etc.
How & Why	For websites written in code before HTML5 use the W3C Validator service. For websites written in HTML 5 use validator.nu. Note you may not be able to reduce your errors to zero (some additions such as Facebook can cause issues) but you should look to minimize any mistakes within your control.



Step 9 : How to SEO your visitor behavior
What	What your visitors do has a direct bearing on your organic rankings so you'll need to understand what makes them stay ... and what makes them leave.
How & Why	Make sure you have Google Analytics and Google Webmaster Tools set up correctly for your website. Learn to analyses the successful pages and the not so successful pages by considering the click through rates, bounce rates, time on site, exit pages, visitor flow, etc.

Step 10 : How to SEO with link building
What	Links from other websites to yours tell the search engines you are popular so long as they are quality links from quality websites. Ideally the content you create should persuade others naturally to link to you or share your content on social media platforms such as Facebook, Google+, Twitter, etc. so always consider your content as your number one link building tool.
How & Why	Do not engage in any link building 'programs' or software. These are the fastest way to getting you banned from Google. Think quality, not quantity. One good link is worth 1,000 poor quality ones. Remember links from social media such as Facebook, Google+, Twitter, etc. count so make it easy for your visitors to share your content.