Why Is Your Website Not Ranking Inspite of SEO ?

Why Is Your Website Not Ranking Inspite of SEO ?

Gone are the days when ranking on search engines was easy. It was easily possible by having great title tags and headings, putting in lots of keywords and having a perfect meta description. But, with the increasing intelligence of Google, evolution of SEO and competitive websites, it is becoming difficult to show up on the first and even second pages of Google. There may be a lot many reasons but, we will discuss here the few main reasons your site might not be ranking well in spite of all your SEO efforts.

Fresh in the market

If you have just recently built up your website, then you cannot expect yourself to be in the top results. Ranking on search engines takes time. If your site is new, give it enough time to index. In the meantime, try doing everything that can help you rank higher like writing unique and good quality content, putting in keywords, adding relevant images and everything else to optimize your site better. If after quite some time, you are not ranking well, then there must be some other issue you are facing. Check for the below mentioned points to see if you are lacking in any of these areas.

Content issues

Content writing is the most important thing in terms of SEO. Having the right kind of content on your site increases your chances of higher ranking in SERPs. But, it is important to remember that you must have quality content. Copy-pasting from other sources is a no-no. Try creating unique content that makes you stand apart from the others in the market. In fact, if duplicate content is found, you will be penalized by Google and hence, result in a bad name. Quality content will itself bring up quantity for you.

Lack of links

If you are lacking backlinks, you may not be able to rank higher on SERPs. Backlinks or inbound links are links that direct to your website. You need to have good quality links to point to your website. It isn’t easy to get them but, you must always keep trying. A few ways you can get them are as follows: Link to other blogs of the same criteria as you, post your content on other popular blogs, write blogs on content that people are interested, include relevant info graphics, videos, images and audios on your pages, and write press releases about your company’s information to gain recognition.

Localization

If you are into a Local Business or if you serve products or services in a particular area, you must localize your SEO and let the search engines know of your location so that you rank well in local search results. People are shifting towards online shopping for every big and small purchase but, that does not mean they are not searching for local results. They are still finding restaurants, malls, doctors, hospitals and more in their local areas. So, if you are into a local service, make sure to let the search engines know so they can consider you when users search locally for something. In order to increase your local presence, you can add your location in your meta data and your content. Also, make sure to claim your Google+ business page.

If you find it difficult to keep your website up to the mark for higher rankings, you can hire SEO Services from companies that are well experienced in this field.